When everything-your-home-needs retailer Ikea wanted to expand its online presence, it turned to marketing agency iProspect and Google for help | If you wish to advertise in different countries and languages you can do so, but keep in mind that you would have to submit different product feeds that directs to a landing page that is in the same language as before |
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After adding free listings to its marketing mix, Woodland Direct saw a 7% increase in click traffic from Google channels in Q2 2020 | At its core, Google Merchant Center is a seller panel that helps you upload, store, and manage your product feed |
Combined with Shopping ads, we are now able to reach and service even more customers at a time when overall demand in online retail is high.
7Opting for your product information to be shown on surfaces across Google, Shopping ads, Shopping Actions, local inventory ads or other available programmes allows people to see goods from your shop on various Google platforms, including sponsored and non-sponsored results on Google Search and Google Images | Remarketing techniques can also be deployed to remind visitors of previously-viewed products |
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Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN | However, now you can easily verify your website URL with our in just one click |
Do keep in mind that customers can also check out on your website even if checkout on Google is available for your product listings.
27One of the benefits of Google Merchant Center is that whether you have an online or offline business, your products can gain a lot of visibility through the several Google Merchant Center programs | Let your customers know about the returns and refunds Google is fairly adamant about providing its customers with extreme ease and expects the same from you, hence you need to specify the return and refund policy |
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Create a account to start adding your products to Google | What is Google Merchant Center in AdWords? The product data feed is basically a TXT or XML file, Google sheet, and content API consisting of product information |
Every seller is given a unique ID and it is called the Merchant ID.
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